SAMSUNG GALAXY
NOTE 4
‘GET NOTED’ CAMPAIGN INTEGRATES OUT-OF-HOME MEDIA WITH DIGITAL, SOCIAL AND MOBILE CONNECTIVITY IN TANZANIA.
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Dar-es-Salaam, 12th November 2014. Out of home media is interactive, connected, experiential, and strategic. When integrated with today’s digital, social and mobile platforms OOH advertising leverages the convergence of content, mobility and social media to reach and engage consumers away from home, where other forms of advertising just can’t go. Samsung Electronics Tanzania in partnership with one of Tanzania’s leading outdoor player- Continental Outdoor Media Ltd has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences in Tanzania by leveraging the immediacy of digital OOH displays to promote social interaction and social commentary.
In a remarkably short period of time, internet and mobile technology have become a part of everyday life amongst Tanzanians. Like other African countries, mobile phone use has rocketed in Tanzania over the past decade, with telecoms the fastest-expanding sector in the country. Tanzania has a total of around 28 million mobile phone subscribers, representing a mobile penetration of 63 percent. The internet has also made tremendous inroads in Tanzania. The rapidly growing number of Internet users in the country- reaching 9.3 million users in 2014; equivalent to 20 per cent of the 48 million people in Tanzania, is attributed to the technological revolutions and improvements that have led to a substantial decline in the cost of using internet services backed by government’s initiative to heavily invest in the national fibre optic technology.
Social media uses web-based and mobile interactivity to create, exchange, and broadcast user-generated content. Social media engages consumers with interactive content, entertainment, and transactions - anytime, anywhere. As media platforms converge, mobile connectivity skyrockets, and out of home digital options proliferate. OOH advertising is emerging as a key media option to accelerate and amplify social media and mobile marketing campaigns.Tanzanians spend more than 70 percent of their waking hours outside of the home.
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